Top international fashion websites such as Bluefly.com and Net-a-porter.com are leading users of the product image magnifier feature. This enables their customers to look closely at stitching and seam work. This feature makes customers feel confident that they are buying a quality product.

The product image magnifier feature enhances the delivery of image content and provides an enriched media experience to the website visitors. The technology is designed to facilitate presentation of high-resolution images on the Internet. Customers can freely zoom in and out on any area of an image as well as drag the image around in the viewer work area to examine every detail of the item displayed.

According to a survey of online shoppers by the E-Tailing Group, 76% believe the content on many websites is insufficient to make a buying decision. When faced with incomplete information, many go to a competitor with better information.

The standard implementation of the image magnifier has the high definition image load when you enter each product. However, you may only choose to magnify the products you are interested in, which is usually one out of 10 products you look at. Datum Connect’s magnifier only loads the high definition image when you mouse over the image to magnify it. This improves the speed of loading each page and the browsing experience.

The magnified image usually hovers over existing product information. This can be distracting when a customer is looking closely at the product image. To mitigate this problem, Datum Connect’s magnifier hides other distracting product information while a customer is magnifying the product.

Visual reassurance is crucial to many to much of the retail world: fashion, watches, jewellery items, home decorations, kitchen and tableware, cell phones and digital cameras, toys, antiques and artwork.

Under development at the Datum Connect headquarters, implementing a rollover image magnifier for www.platform.co.nz would result in a clearer image:

The Datum magnifier works exactly like some of the top performing ecommerce websites in the world such as www.bluefly.com and www.net-a-porter.com.

 www.net-a-porter.com are experts in smooth zooming and panning which support GIF, JPEG and PNG image formats