"A Website to double Egg Maternity’s global online sales over the next 12 months"
How Datum Connect developed a specialised and successful online service for Egg Maternity
- Used Datum Connects advanced shopping cart technology, Retail Promotional Matrix, (RPM) to redesign Egg’s shopping cart.
- Custom-built to match Egg’s needs.
- Pivotal in boosting sales globally.
Egg Maternity is a leading worldwide designer of maternity clothing
In 2000 owner Charlotte Devereux, together with her mother, began designing stylish, fashionable and comfortable clothes that are tailored-made for pregnancy. Egg continues to grow with rising demand for maternity fashion and has been looking to expand and up-scale its online commercial service.
Hatching a Plan with Datum Connect
Egg Maternity’s partnership with Datum Connect was a perfect coupling. Both companies focus on high-quality, specialised products. It was a seamless marriage between Datum’s cutting-edge, yet easy-to-use technology and Egg’s classy, yet comfortable clothing.
In applying its expertise in e-commerce development, Datum Connect sought to utilize their Retail Promotional Matrix (RPM) with Egg. The RPM is an online comparison & demo site that offers exclusive service to companies wishing to revamp their online shopping carts. Egg sought to not only improve its online services, but stand out from the crowd.
By using RPM, Charlotte and her team were able to test out the system and apply unique promo features. RPM’s scheme allowed Egg to test the numerous features at their disposal. Upon discovering the quality service on offer, Egg quickly warmed up to Datum Connect.
Cracking e-Commerce Across Multiple Countries & Currencies
Egg Maternity is currently in 3 countries and have plans to expand. The major challenge was to create a website that could service multiple markets and in multiple currencies. With the sophistication of RPM, all of the technical background work was done for Egg.
The mechanics of Egg’s shopping system worked smoothly, while presenting a clean, chic design for both retailer and customer. Datum took the stress out of the equation and allowed Egg full freedom in custom-selecting their services and selling strategies
Datum and Egg identified the need for a professional promotional system on the Egg site. Daily specials were added, a model search was built in and new promotions were effortlessly integrated into the site.
The Structure to Succeed
Datum’s RPM created a smart catalogue for Egg’s shoppers, improving both the aesthetics and ease-of-use in buying designer maternity clothing through the net. Egg has complete autonomy over its uploads, content management and routine changes. The RPM is simply the tool through which Egg’s needs are transformed to online reality. With an input of a basic platform, followed by a few clicks of a button, the RPM constructed a finished product for Egg.
Gaining from Growth
Charlotte expects Egg’s sales to double by utilizing the RPM. Their online service has become streamlined and successful, with smiles on the faces of both staff and clientele. The technical side of the RPM works smoothly in the background, while the elegant design captures the attention of customers and effectively encourages online purchases. With RPM in place, Egg’s customers react speedily, respond positively and buy abundantly.
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